-Following on from Alexa Chung, who had to relinquish her role as Creative Director of the label due to work commitments in the US, Rita's pictured wearing the iconic shoe her way in these campaign shots - from a glittery silver pair teamed with a vintage slip, to the classic white trainer styled with frilly pop socks, a lilac knit and shorts.














-White Plimsolls, £45 at Superga
























-With her first three singles of 2012 all going straight to number one in the charts, plus a regular place on the front show at London Fashion Week, Superga said that Rita was the "natural choice" for the brand - with Alexa herself giving Ms Ora the seal of approval.




















-Gold high-tops, £55, at Superga





















-Judging by these gorgeous campaign shots, and Rita's love of sports-luxe style, we think this could be the start of a very fashionable friendship.